Wealth management
Cross-border wealth management at a record high and will grow further
Growth in cross-border wealth management will continue in 2026. A majority of the experts expects a rise, supported by geopolitically motivated capital inflows and Switzerland’s enduring appeal as a safe and stable place to store wealth.
For 2026, the experts polled for the Swiss Banking Outlook predict significant growth in cross-border wealth management. In all, 35.7% expect growth of between 2.5% and 5% in assets under management for foreign customers. Meanwhile, 28.6% see growth of between 5% and 7.5%, with the same percentage forecasting growth between 7.5% and 10%. A further 7.1% anticipate more moderate growth of up to 2.5%. The key drivers mentioned are the favourable financial market trend and continuing inflows of new money from abroad. The expected positive equity market trend is increasing the value of existing customer assets, while Switzerland’s political and economic stability enhances its attractiveness as a safe investment and wealth management location, and is likely to encourage further new money inflows. Given the heightened geopolitical uncertainty, and especially the conflicts in the Middle East, the perception of Switzerland as a safe haven will probably lend further support to growth in cross-border wealth management.
Figure 8